In 2002, 888 launched Reef Club Casino and Pacific Poker, as well as the “888.com” brand. In 1998, the company founded the company Random Logic Limited out of Tel-Aviv, Israel to provide marking and research and development services to 888. 888’s first online gambling website, Casino-on-Net, was launched soon after, in May 1997. The company set up its administrative center in Antigua and obtained a gaming license from the Caribbean Island as well. Israeli brothers and entrepreneurs Avi and Aaron Shaked, and brothers Shay and Ron Ben-Yitzhak, launched 888 Holdings in 1997 under the name Virtual Holdings Limited. 888 operates under its subsidiary Cassava Enterprises. 888 owns and operates several successful online gaming websites and offers businesses customizable online gaming solutions. 888 Holdings Public Limited Company is one of the most popular online gaming entertainment companies in the world.
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